Paula Scher is an American graphic designer and educator, known for her innovative work in typography, branding, and environmental design. A partner at the renowned design firm Pentagram, Scher has worked on iconic branding projects, including identities for The Public Theater, Citibank, and the Museum of Modern Art. Scher’s bold use of typography and layered design is often inspired by her background in painting and fine arts, blending high culture with pop culture sensibilities.