Bass's work stands out because of his minimalist approach and ability to distill complex ideas into simple, striking visuals. His use of geometric shapes and bold colors in film posters and sequences revolutionized the art of visual communication. What draws me to Bass’s work is his unique storytelling ability through design—whether it's a static logo or a dynamic film sequence, Bass always conveyed narrative, emotion, and mood. His designs are timeless, still widely recognized and influential today.

Psycho: Title Sequence, 1960

The Man with the Golden Arm; Poster, 1955

Vertigo; Poster, 1958

AT&T Logo; Corporate, 1983

United Airlines Logo; Corporate, 1974